The Small Business Forum
Maturity
- At maturity, the business performance has reached its peak and flattens out.
- The business has a strong performance and market presence with stable sales and financial performance. It has a committed market niche, and the products are a well-known brand.
- The organisation has strong sales and technical, and management staff. The owner largely hands over to professional management and maintains contact with periodic meetings and formal communication in budgets, board meetings and periodic accounts.
- Key focus is on sales and efficiency to maintain the market and profitability.
- Main activities aim to remain competitive, maintain brand awareness, and market share. Cost includes the production, maintenance, promotion and staff expenses. Financing may be from internal generation, past equity investment, and borrowing.
Comments, Questions and Suggestions welcome.
drkibuka@thesmallbusinessforum.co.ke
+254-729524219
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