The unmet market demand may be in unreached groups or regions. Limited range or poor quality of products may be opportunities in innovations or product diversification. Poor business management may be in unused capacity, wastage, underutilised resources, or lack of skills. Low-level and limited use of technology indicates opportunities in better and more efficient technology and equipment.

For an enterprise to expand, it should be in an undersupplied or growing market. The firm may also capture market from competitors. This requires a competitive edge with product quality, price, promotion, place, technology, or a combination of all these.

Key activities include:

• Increase in professional staff.
• Management systems.
• Cash flow and management.
• Quality assurance.