It aims to show that:

• The business idea is practical, lawful and is adequate with growth potential.
• The owners have the capacity to undertake the business.
• The business location is suitable for present operations and future growth.
• Required technology is proven, and skills available.
• The estimated cost and financing is well planned and sound.
• The market is accessible, and planned distribution channels strong.
• The projected profit and cash flow are, in the long run, positive and competitive.

People behind the business are important. Financing organisations do not finance business ideas; they finance individuals.